The Premium Collection

The Premium Collection is chosen by our design team. It brings together some of our most detailed pieces. Expect richer fabrics, careful cutting and features like bow details and off-shoulder necklines. There are embroidered coats here too. It is a short edit, so every piece has been picked with care. Each one is made in England. Think of it as our showcase for special days.

What makes a Premium piece

Premium styles take more work to make. Some have extra seams for shaping. Others have bows, ruching or embroidery that needs skilled finishing. All of them use fabrics we rate highly for feel and fit.

This is a small edit of around seventeen pieces. It changes as our team adds and retires styles. Check back each season to see what is new.

Many Premium pieces are knee length with a vent at the back. That keeps a fitted line while letting you walk freely. Blue, including cobalt, is a strong colour in this edit.

Dresses in the edit

The York is a three-quarter sleeve pencil dress with a polished finish. The Polly adds cap sleeves to a fitted line. The Luma and Brittany both have off-shoulder necklines with bow details. The Kiki is a ruched midi dress with a silky stretch feel.

For something simpler, try the Celestial pencil dress. The Seed Branwen has a bow detail at the neckline. The Tamsin is an A-line dress with pockets. The Lauren is an off-shoulder dress for evenings.

Coats for special days

The Lambria and Brianca are floral embroidered coats. They look smart over a fitted dress at a wedding or christening. The Seed Raquella is a long sleeve A-line coat. The Seed Silverstone is a coat dress you can wear alone.

Fabrics and finishing

Fabrics include Couture Stretch, Moss Crepe and Bi-Stretch. Couture Stretch drapes softly. Moss Crepe has a fine texture. Bi-Stretch is smooth and resists creases. Compare them in our fabric guide.

Finishing matters just as much. Look for hip pleating, a vent at centre back and neat concealed zips. For more event ideas, browse wedding guest dresses or The Diva Icons.

Premium Collection FAQs

Are Premium dresses made in England?

Yes. Like all our production, they are designed and made in England.

What occasions suit the Premium Collection?

Weddings, christenings, races and formal dinners all work well. Sleeved styles also suit important work events.

Do Premium styles fit differently?

They follow our usual S to XXL sizing. Some styles note their own fit, so read the product page and our size guide.

Can I try them before buying?

You can visit our London showroom at 146 New Cavendish Street. Visits are by appointment, so please contact us.

Can I return a Premium piece?

Yes, within 14 days in original condition with tags. See shipping and returns.

EU Right of Withdrawal

Under EU consumer law, customers may withdraw from their purchase within 14 days of delivery.

When submitting a return request, you may select Other as the return reason.

You do not need to provide a reason when exercising your EU withdrawal rights.

Returns are not available after 14 days from delivery.