25 products
25 found
25 products
25 found
An Icon is a style people recognise as Diva. It might be a neckline, a hem or a sleeve. These shapes have been worn to weddings, interviews and parties many times over.
This edit is short on purpose. It keeps the focus on pieces with a clear identity. Around twenty-five styles sit here at any time.
If you are new to Diva, start here. These pieces show what we do best: shaping, clean lines and comfortable stretch. Many customers buy an Icon first, then explore the wider range.
The Lydia is our most-asked-for pencil dress. Choose sleeveless, short sleeve or three-quarter sleeve. The Ubrique has a keyhole neckline and a fitted line. The Daphne is a three-quarter sleeve style with a neat finish. The Plaza has a trapezium neckline with a cutout.
For a little ease, try the Tamsin or Audrey A-line dresses. Both have pockets. For evenings, the Unity is a glitter midaxi dress. Seed Icons include the Fitzrovia, Greenwich and Bethany.
The Icons also include outerwear. The Lambria and Brianca are floral embroidered coats. The Fresno is a matching embroidered jacket. The Seed Silverstone is a long sleeve coat dress you can wear alone.
See all coats and jackets for more layers. Or explore Diva Classics for our long-running favourites.
Many Icons are cut in Couture Stretch, which has a soft drape. Others use Moss Crepe, with its fine textured surface. Both stretch comfortably and hold their shape.
Blue is a strong theme in this edit, including cobalt and navy. Black, red and green also appear. Pick a deep shade for work and a bright one for events.
The Lydia is one of our most-loved styles. It comes in several sleeve lengths and colours.
Icons are defined by one signature detail. Classics are the styles customers reorder most. Some customers own pieces from both.
They are tailored occasion coats rather than heavy winter coats. Check each product page for fabric details.
Most Icons run S to XXL, UK 10 to 18. Use our size guide and compare your bust, waist and hip.
Yes, within 14 days in original condition with tags. See shipping and returns.
Under EU consumer law, customers may withdraw from their purchase within 14 days of delivery.
When submitting a return request, you may select Other as the return reason.
You do not need to provide a reason when exercising your EU withdrawal rights.
Returns are not available after 14 days from delivery.
