We have been following you for a while and are really blown away with you, the success you had on The Apprentice and the continued success of your beauty brand, Moxi Loves. We can’t wait to learn more about you!
You really are an all-round beauty expert, having been immersed in your mother’s beauty salon growing up, to your successful career as a nail artist. When it came to starting your own business, what was it specifically that inspired you?
I think my mum deserves all the credit for this. She had always worked so hard and I think that totally inspired me to do the same and work for myself. Her salon always had the best and newest innovative products and very early on I was drawn to them. I loved when something new would come in and I think that gave me such a love for that side of the business.
Gosh, it was such a transition, I actually owned a nail bar in House Of Fraser in Dublin first when I was 18. This gave me a taste of the industry and I thought it was exactly what I wanted to do until I was there 3 years and got an itch! I guess you could say it was an itch for something more scalable and something I could scale. Because I was so personally passionate about products I thought ok this side of beauty could be for me!
It took years, from prototypes to branding and everything in between! It still takes so long to launch new products.
I think get as much knowledge as you can get before you start. This is never a wasted task, learning about your consumer, your industry and your competitors just prepares you and you might find you make changes to your plan based on this research.
This focus for me is everything and it’s part of the steps I follow when creating a product. Price tag has to be at the forefront and not necessarily cheap but for sure affordable. I want people to be able to make the switch from the alternative and not be deterred because of price.
Selfishly the quality aspect comes from me and I ask a question- would my mum let me use it on my skin? If not I don’t proceed. Skincare will always be in my heart and I do come from using salon formulations so I am very picky when it comes to this!
I think you have to celebrate natural beauty and I'd like to see makeup move back to what it was created for- to enhance! Don’t get me wrong I do love a glam moment too and I think MOXI LOVES is there for your full makeup days or your daily cleanse we can do it all!
Yes it absolutely does I think the world hasn’t quite caught up with the eco movement we are seeing across the UK and Europe. This makes it difficult trying to get alternative environmentally friendly materials. But for sure everyone is moving towards cruelty free and this has become much easier to ensure!
Moxi Loves is really ahead of its time, especially with your environmentally conscious products.
Find these dry shampoo sheets and other amazing products here
It’s going to affect the whole industry and you can even see it in fashion now too with clothes being made from recyclable materials. Brands will have to comply with this awareness and offer alternatives or they’ll be left behind.
We have so many exciting products to come and I can’t wait to launch these! In the meantime, we are launching into a few UK stores over the next few months and we are expanding to Denmark and Spain!
It feels incredible, honestly I thought I’d be gone the first week! To get to that final 3 episode was such an incredible opportunity to showcase my brand and who I am as an entrepreneur. It’s resulted in lots of offers of investment so fingers crossed I will have my new business partner by the Spring!
This is so true we had to bring all our own clothes! Packing was so hard actually, trying to choose outfits. I do have quite a feminine style, I love pencil skirts and midi lengths so this is my classic look. Once I had tried on the Diva Catwalk Ubrique dress I knew this would be my boardroom outfit! So I just ordered it in pink and then another style in orange. I felt so good in them. For day to day, I kept my style with skirts and blouses and similar style dresses.
If it was a running around outdoors kind of day we would get a little heads up of suggestions of what to wear, like “pack flats” etc. But there was one day at Thorpe park I had a massive wardrobe malfunction while getting into the car the slit on my dress ripped all the way up to my thigh!!! So I didn’t always choose wisely.
Pamela looks stunning in our Glitterati Sparkle Dress
I think I was always terrified but I guess you work so hard on task by the time its boardroom day you do want to be the best you can and stand out!
I knew I wanted to be comfortable and for me, that’s arms covered! I didn’t want anything too low cut either, I think it’s hard to feel feminine or girly in a suit so I knew I wanted a dress too!
Honestly, they are so flattering and I was so self-conscious being on TV and not being in control of the angles I could be filmed at but honestly wearing a Diva catwalk dress just made me feel so confident. They are really a perfect fit for a curvy girl, I don’t know how you do it but the material literally skims over everything and I had no need for Spanx!
It has to be the Ubrique dress in blue! People went wild for the colour and it’s such a flattering length.
For me it’s a combination, I turned 30 last year so I don’t get away with some of the styles I used to wear! But I’m absolutely loving a midi length it’s so sophisticated and equally makes you feel quite glamorous!